People really don’t understand the complex issue of link building, we’re here to debunk myths and explain how to build links properly When ranking websites, the absolute most important factor is link building i.e the links you are building to a website. learn how to build the right links, and you have the ability to rank any website anytime. Learn how to build the wrong links, and you can end up throwing money and time down the drain. We focus on building links that are appropriate with Google’s policies. There is nothing worse then having a website banned from Google. The worst is having a website in the top ten for a while making a business, and then having the website drop off because of shady SEO practices. The cold hard truth is that link tacts that used to work just don’t work anymore in the year 2015.
The absolute best way to build SEO links is through local citations. This is perfect when you are working with a local company. When you want to rank a local website, all you have to do is focus on building local citations on relevant local directories and websites. Research the city and make sure that you are building links on websites that are actually worth it to build on. This comes back to the tactic discussed of building the right links. The wrong links will destroy a website. Local citations are becoming more and more important in today’s competitive landscape.
Hiring the right Toronto Seo Expert is very important. Work with a Toronto SEO expert and you will have the right types of backlinks built to your website. Working locally with Toronto digital agencies is a great way to ensure that you have the right type of SEO done to your website. When outsourcing the work, you run the risk of the outsource SEO company just spamming forum posts hoping that they are able to accomplish first page rankings. When you work with a profession Toronto SEO company you are guaranteed white had methods being used to rank your website. We here can’t recommend TorontoDesigned enough when talking about white hat SEO. They ensure that they use the right type of ranking tactics and are able to rank your websites through the right types of methods.
Backlinks are the core of any websites, and should not be taken lightly. Good backlinks are from high pr websites. For example, if you were a tech startup, a link from Mashable would be a great addition to your website. A links from a high pr tech website if you’re in the tech niche is a great way to rank your website. This is an example, but it really applies to any website you are trying to rank. The goal is to get relevant links from relevant sites. The key is relevance here, something that search engines are looking for more and more. If you are ranking for Toronto SEO and you get a link from a dog blog, this is of course not as powerful as ranking from a very high pr website associated with your niche such as Mashable. In conclusion, whoever doing search engine optimization, make sure that the links you’re getting are from relevant websites and your are not just spamming. Quality over quantity is the name of the game here.
Search Engine Optimization has been an industry since the advent of the search engine itself. SEO professionals have been increasing the visibility of web pages to the crawlers using several tactics; including some completely over-board ‘On-Page’ strategies like using the meta-description and meta-keywords on the web page itself and some not so honest strategies like link farming and link exchanges. However, the search engine giants like Google and Yahoo have been getting wiser about these shady strategies over the years and have been incrementally making their bots stronger, to such an extent that many so-called SEO professionals have started to claim that SEO as a web marketing strategy is a dead field. Following is my thought on the matter.
Defining SEO as a process
Before debating the relevance of SEO one needs to first define the process itself. SEO practices can be broadly divided into two camps, namely the ‘white hat’ tactics and the ‘black hat’ tactics. As the name suggests, white hat tactics are completely kosher that allows the search bots to better understand the content and the structure of the websites. Search engine giants such as Google have a healthy respect for such practices because this has allowed them to understand the evolution of the internet in general and user behavior in particular. As a matter of fact, Google’s webmaster tool allows you to submit a sitemap which would serve as a roadmap for the bots, while they are crawling your website.
Blackhat tactics are some shady strategies that make a site or a page reach a higher ranking than they actually deserve. Many of these strategies involve creating sites with thin or duplicate content, sites with too many ad-on pages as well as pages with over-optimized (and I am being generous with the term over here) anchor tags. Several of Google’s upgrades in the algorithm with code names such as Panda, Penguin and Hummingbird are geared towards identifying sites that are employing these tactics and penalizing them for the same. The results of such tactics are showing increasingly diminishing and at times negative results and it is Google’s aim to efficiently identify and eliminate such behavior.
Future of the SEO industry
As it can be clearly understood, people need to first define where the stand when it comes to SEO. If their goal is to ‘game the system’ so to speak, then the process is not completely dead per se but the proverbial coffin is being prepared for the same. It is harder to cheat the crawlers now and as the algorithm gets even more sophisticated, sooner or later it will become an almost impossible task. On the other hand, if one stays true to the purpose of the SEO industry, which is helping the crawlers better understand the websites and making the content more accessible to them, then the process is not only here to stay, but will always be strongly encouraged as long as search engines exist!